Te Wai Henare
Investment Proposal

A boutique bathhouse in Russell, Bay of Islands. This document sets out the commercial case, funding structure, indicative returns, and development programme for prospective investment partners.

$1.74M–$2.14M

$100K–$300K

~25%

Late 2027

Market &
Commercial Case

The Bay of Islands is one of New Zealand's premier tourism destinations. There is no boutique bathhouse in Northland. The closest comparable experiences are in Rotorua (3.5 hours south) or Queenstown (11 hours south). Te Wai Henare will occupy a category that currently has no direct competitor.

01

External Bookings

Sessions open to all guests — Bay of Islands visitors, domestic travellers, cruise guests, and locals. 2–3 hours. Bookable directly online.

$140–$180 / person
02

Lodge Guest Sessions

A reserved allocation for Henare accommodation guests, offered as a bookable add-on. Strengthens the lodge proposition without displacing external capacity.

Bundled with lodge stay
03

Treatment Room Leases

Two treatment rooms leased to independent operators. Generates predictable income independent of bathhouse session volume, with no staffing overhead.

Weekly / monthly lease
04

Local Memberships

Heavily discounted annual memberships for Northland residents. Valid for shoulder and low season only (May–October). Builds local community connection.

$500–$700 / year
05

Studio Leases

Dedicated Mahi Hā and movement studio leased to local instructors. Activates the site during shoulder season and reinforces Te Wai Henare as a full wellness destination.

Per-session / weekly

All figures in NZD excluding GST. These are planning estimates, not audited projections. 300 operating days per year assumed. Blended average revenue per guest: $155.

$672K

Avg. guests / session8
Sessions / day (avg.)2.0 / day
EBITDA$450K
EBITDA Margin67%

Planning baseline. Assume this is what will happen in Year 1.

$1.16M

Avg. guests / session10
Sessions / day (avg.)2.5 / day
EBITDA$908K
EBITDA Margin78%

Achievable from Year 2. Used in this proposal.

$1.63M

Avg. guests / session11
Sessions / day (avg.)3.0 / day
EBITDA$1.36M
EBITDA Margin83%

Strong-performing steady-state.

EBITDA margins are high because the business has low variable costs per guest. The main costs are largely fixed — characteristic of premium bathing operations.

Polynesian SpaRotorua$35–$80ppLarge-scale commercial. High volume. Family-oriented.
Maruia Hot SpringsLewis Pass$30–$50ppNatural thermal. Basic amenity level. Remote.
Hanmer SpringsCanterbury$20–$80ppResort-scale. High foot traffic. Family-oriented.
Aro Ha WellnessQueenstown$900+pp/nightHigh-end wellness retreat. Very different price tier.
Te Wai HenareBay of Islands$140–$180ppBoutique, private, culturally grounded. No direct competitor in Northland.

Funding Structure
& Returns

Mana Henry will contribute the majority of the construction cost from existing equity. This proposal invites a small number of investment partners to contribute between $100,000 and $300,000 NZD each. All investors participate on a silent basis — Henare New Zealand retains full operational and strategic control.

~75%

~25%

Structure, envelope, roofing$400K–$500K
Internal fit-out (changing, reception, relaxation)$150K–$200K
Pool construction and waterproofing$250K–$350K
Pool mechanical plant and heating$120K–$160K
Plumbing and drainage$80K–$100K
Electrical and lighting$60K–$80K
Cultural carvings (pou, panels)$40K–$80K
Bush site preparation and paths$80K–$120K
Whāre Kāori studio fit-out$25K–$45K
Builder's margin and preliminaries$140K–$180K
Contingency (10%)$80K–$120K
Total Construction Estimate$1.4M–$1.69M

Excl. GST, professional fees, consent costs, and FF&E. Professional fees (architecture, engineering, QS) approximately $180K–$240K additional.

$134K/yr
Payback period5.4 yrs
$232K/yr
Payback period3.1 yrs
$326K/yr
Payback period1.9 yrs

The 20% revenue share is illustrative. Actual rate to be negotiated. Returns shown are gross and do not account for taxation.

Minimum investment$100,000 NZD
Maximum investment$300,000 NZD
Investor roleSilent
Management controlHenare NZ

Secured Loan

Investor provides capital as a loan secured against the Russell property. Fixed interest rate agreed. Repaid over an agreed term from operating revenue.

Fixed return. Capital security. Predictable income.

Retains full ownership. Debt obligation from Year 1.

Revenue Share

Investor receives a percentage of Te Wai Henare revenue (not profit) until a pre-agreed total return is reached, then interest reduces or ceases.

Returns linked to revenue performance. Transparent.

No fixed debt service. Returns rise with performance.

Equity Stake

Investor takes an agreed equity share in Te Wai Henare as a standalone asset or in Henare New Zealand Ltd. Participates in distributions.

Upside if business performs above projections. Ongoing participation.

Dilutes ownership. Requires clear shareholder agreement.

All structures require a formal investment agreement prepared by a solicitor. All parties should proceed with independent legal and financial advice. This document does not constitute a registered prospectus or financial advice product under the Financial Markets Conduct Act 2013.

Development
Programme

Target opening: November 2027. The programme is achievable if investment is confirmed and architect engaged by June 2026. The timeline allows for a 6-month consent period and a 9-month construction programme.

March – June 2026

Investment & Pre-Design

  • Investment conversations and agreements
  • Engagement of architect (Mason St Architecture)
  • Cultural hui with Ngāpuhi advisors and kaumatua
  • Site survey and geotechnical investigation
  • Initial concept design development

July – December 2026

Design & Consenting

  • Developed design and resource consent application
  • Building consent application
  • Carving programme developed with tohunga whakairo
  • Contractor procurement and tender
  • FF&E specification and procurement

January – September 2027

Construction

  • Site preparation and foundation works
  • Structure and envelope
  • Pool construction and waterproofing
  • Internal fit-out
  • Cultural elements installation
  • Landscaping and bush path works

October – November 2027

Commissioning & Launch

  • Pool commissioning and water quality testing
  • Staff recruitment and training
  • Soft opening — invited guests and media
  • Public opening — November 2027
  • Booking system and marketing activation

Consent delays

Early engagement with FNDC. Pre-application meeting. Cultural consultation documented from outset.

Construction cost overrun

10% contingency built into budget. Phased scope if required. Fixed-price contract sought.

Slow ramp-up in Year 1

Conservative scenario used for planning. Lodge guest allocation provides baseline demand.

Key person dependency

Operational procedures documented. Manager recruited before opening.

Seasonal demand variation

Local membership programme targets shoulder season. Studio leases provide off-season income.

Begin a
conversation

Te Wai Henare is a place of genuine meaning — built for those who understand the value of what is being created here. If this project speaks to you, we would welcome a conversation.

To explore the investment proposal — including the commercial case, funding structure, and development programme — visit the Investment Proposal page.

Mana Henry